Monday, March 28, 2011

Old Favorite

By: Paul Gemignani

This is one of my favorite snowboard articles I kept from a long time ago. Maybe circa 02'-03 or something. Anyways the reason I share it today is because I feel some people don't really know what it is actually like to be a snowboard "bum" and I always thought this article painted a nice, simplified version of the lifestyle us grungy snowboarders live sometimes. The article resonates a lot with me, because I can relate to it very personally and maybe some other people will feel a connection with it to. Check it out and enjoy!


By: Jennifer Sherowski

Not everyone who rides a snowboard is a snowboarder, but for those who do bear this illustrious title, it's an undeniable way of life. High school ends, and the road starts calling- off to mountain towns and the assimilation into weird, transient tribes full of people who work nighttime jobs clearing toilets or handing you your coffee in the early mornings, all so they can shove a fistful of tips in their pocket and ride, their real motives betrayed by goggle tans or chins scuffed raw by Gore-Tex. In this world, people don't ask you what you "do", they ask you where you work - knowing that what you do is snowboard, just like them and any job you might have is simply a means for it.

Now, this life is not for everyone. You have to take guff at work from rich tourists peddling snobbery; steal furtive nights' sleep on lumpy, odd-smelling couches; take fearful rides down in ski patrol sleds with a broken wrist or blown knee; spending holidays in the stink and sweat of a restaurant job - far from home and family, and of course, surrender carefree college fun in favor of a different rite of passage. However, for those who live it, all this is part of the reward - freedom from the chain-link fence of a nine-to-five and the privilege of being outside in the mountains every single day.

Friday, March 18, 2011

Stay Posi for Japan...

By: Paul Gemignani

Hey everybody, as you know there has obviously been a terrible natural disaster over in Japan and global relief and aid is needed very badly, even in a country that is very technologically advanced as Japan, they need all the love and helpful people they can get to save their family and loved ones at this time. Especially our friend Tadashi Fuse, one of the owners of the YES. Snowboards family, who's hometown is very close to where the Tsunami hit. Please send your positive vibes his way and if you can help donate to the relief, please read below on how to.

Thanks and Love.


The Red Cross has already launched efforts in Japan. Click here for more info or text REDCROSS to 90999 to donate $10 from your phone.

International Medical Corps is responding to the health needs of the disaster's victims. To donate or learn about other ways you can contribute to its medical response, click here. Also, text MED to 80888 from any mobile phone to give $10.

The Japan Earthquake and Tsunami Relief Fund was launched at to garner funds that will be given to a variety of relief organizations helping victims of the earthquake. It has already raised over $100,000, particularly from concerned Twitter users around the world.

Salvation Army personnel are organizing efforts in Tokyo and will soon send a team to help the severely damaged city of Sendai, Japan. To contribute to earthquake relief, text 'JAPAN' or 'QUAKE' to 80888 to make a $10 donation.

Doctors Without Borders/Médecins Sans Frontières (MSF) is sending two three-person teams to the Iwate and Miyagi prefectures in Japan. To learn more about the organization's efforts or make a donation, visit